Payroll Software market map
One-page structure of the vertical: who sells what, at what price, and how much spec data is public.
54products
6brands
$27median price
Brand concentration
| Brand | Products |
|---|---|
| Gusto | 18 |
| OnPay | 14 |
| QuickBooks Payroll | 10 |
| Justworks | 8 |
| Square Payroll | 3 |
| Rippling | 1 |
Public spec coverage
| Field | Coverage |
|---|---|
| free_tier | 100.0% |
| annual_billing | 100.0% |
| page_plan_count | 100.0% |
| plan_rank | 100.0% |
A custom market-map PDF for a buyer's own brand list is available as a paid deliverable.